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DEUTSCH LA COMMITMENTS

EQUALITY

Representation
Matters.

Diversity, equity, and inclusion are integral to our agency and our work. We support, promote, and invest in those that have been historically excluded, and we aim to foster an environment where every employee feels fully seen, heard, and valued.

 

 

Black Lives Matter.

 

This is not a debate. We have not, as an industry or agency, done enough to recognize, support, or promote our Black community. We remain actively committed to eliminating the status quo.

We’ve developed commitments for change to ensure our Black community is not just a part of our agency but an active part of leading our agency forward. We’ve focused our efforts on our company, community, and culture, and we will continue to reference, add on, and reframe our path forward as we go.

 


 

We’ve already begun to deliver on our promise to dismantle systemic racism, create unity, and enact change within our agency and the broader community. Read about some of our latest developments:

 

 

Talent representation

 

We don’t have enough Black talent, especially at the senior levels. Our diversity data tells the full story—check it out below. We are making strides to actively hire and diversify our recruitment pipeline. We’ve cultivated new partnerships with Mimconnect, a digital community for professionals of color, The One Club for Creativity’s ONE School, and “Where Are All the Black People?” Conference and Career Fair. We’ve held meet and greets with historically Black colleges and universities, and we’ve created a cross-functional team to assist with phase three (of six) for the “In for 13” pledge to increase Black leadership to 13% by 2023.

 

Engage and invest

 

We launched Employee Resource Groups (ERG) focused on empowering underrepresented voices within our agency. Our ERGs provides a safe, supportive space and a sense of belonging to help enrich the success of our employees within the AAPI, Black/African American, Jewish, Latinx, LGBTQ+, and women communities. 

 

Our toolbox

 

We are committed to end-to-end inclusivity in the creative process, fostering intentionality and purpose, and moving beyond stereotypes and false narratives within our creative outputs. We’re the first agency to partner with the Commercial Directors Diversity Program and an early adopter of #DoubletheLine, a production agreement that doubles the costs of any single line on a bid to hire BIPOC talent. And in the last two years, we’ve tripled the number of BIPOC, women, and LGBTQ+ directors hired for commercial productions.

 

Community and culture.

 

We continue to lend our expertise through our signature community program, “Blackness in Full Bloom,” a free, brand-building workshop designed to enhance local, Black-owned businesses—and we contribute to organizations that support racial equality and social justice in our industry and community.

 

 

 

Deutsch LA Representation.

 

We are following the EEOC federal reporting guidelines for both diversity and gender data. The EEOC limits gender to male and female, which doesn’t reflect our belief that gender is non-binary. Deutsch LA data is from Sept. 2023.

 

 

Race


 

 Senior
Management
Mid-Level
Management
ProfessionalsTotal
Asian
US10.1%15.2%18.0%
CA20.4%28.7%35.2%
DLA0.0%9.0%12.3%9.9%
Black or African American
US2.4%4.8%6.7%
CA1.7%2.6%3.3%
DLA4.2%4.5%7.7%6.0%
Hispanic or Latino
US3.6%5.4%6.3%
CA4.7%7.5%8.2%
DLA20.8%11.6%18.7%15.6%
Two or more races/Native Hawaiian or other Pacific Islander/American Indian
US1.4%2.0%2.7%
CA2.2%3.2%4.0%
DLA4.2%5.8%5.2%5.4%
White
US82.5%72.5%66.4%
CA71.1%58.0%49.2%
DLA70.8%69.1%56.1%63.1%

 

 

Gender


 

 Senior
Management
Mid-Level
Management
ProfessionalsTotal
Female
33.3%63.2%58.1%58.7%
Male
66.7%36.8%41.9%41.3%
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