DEUTSCH LA COMMITMENTS
This is not a debate. We have not, as an industry or agency, done enough to recognize, support, or promote our Black community. That changes now.
We’ve developed immediate commitments for change to ensure our Black community is not just a part of our agency but an active part of leading our agency forward. We’ve focused our efforts on our company, community, and culture, and we will continue to reference, add on, and reframe our path forward as we go.
We’ve already begun to deliver on our promise to dismantle systemic racism, create unity, and enact change within our agency and the broader community. Read about some of our latest developments:
We don’t have enough Black talent, especially at the senior levels. Our diversity data tells the full story—check it out below. We are making strides to actively hire and diversify our recruitment pipeline. We’ve cultivated new partnerships with Mimconnect, a digital community for professionals of color, The One Club for Creativity’s ONE School, and “Where Are All the Black People?” Conference and Career Fair. We’ve begun meet and greets with historically Black colleges and universities, and we’re creating a cross-functional team to assist with phase two of our “In for 13” pledge to increase Black leadership to 13% by 2023.
Engage and invest.
We launched Employee Resource Groups (ERG) focused on empowering underrepresented voices within our agency. Our Black Majik ERG provides a safe, supportive space and a sense of belonging to help enrich the success of our Black employees.
We are committed to end-to-end inclusivity in the creative process. We will continue to foster intentionality and purpose, moving beyond stereotypes and false narratives. We’re the first agency to partner with the Commercial Directors Diversity Program and an early adopter of #DoubletheLine, a production agreement that doubles the costs of any single line on a bid to hire Black talent. And in 2021, we are tripling the number of Black directors hired for commercial productions.
Community and culture.
We will continue to lend our expertise through our community engagement program, “Blackness in Full Bloom,” a free, brand-building workshop designed to enhance local, Black-owned businesses—and contribute to organizations that support racial equality in our industry (ADCOLOR, Bid/Black) and in the community (iDREAM for Racial Health Equity and The Loveland Foundation).
Deutsch LA Representation.
We are following the EEOC federal reporting guidelines for both diversity and gender data. The EEOC limits gender to male and female, which doesn’t reflect our belief that gender is non-binary. Deutsch LA data is from September 2020.
HERE’S WHAT’S NEXT…
Uncovering New Business Growth: And It’s Not From Where You Think
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3 min read