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VP, Performance Director

We are Deutsch LA, a data-inspired, culturally shaped, creative studio. We live at the intersection of entertainment, technology, and culture. Shaped by the creative legacy of Hollywood and the smarts of Silicon Beach.  We work in the heart of LA. A city that drives culture in America and around the world. We operate a little differently than an ad agency. Because we’re equal parts data, media, tech, design, and storytelling – with our own state-of-the-art production facility at the core – our ideas are powered by insights, backed with data, and made to scale. 
 
We have a need on our team for a performance director to lead and run the performance practice for a key client. The right person for this position will manage, direct, and guide the lower funnel program, including strategy, creative and content. The director will work with internal/external key specialists in Media, Creative, Connections Planning, Performance Analytics and Account Management with a focus on the content: guiding the creation, implementation, testing, optimization, and beyond.  Experience with the following areas is imperative: 
·       Performance strategy
·       Ability to direct creative/content needs
·       Lower funnel marketing, especially in paid social, search, display and digital video
 
Responsibilities:
You are a proven leader in lower funnel marketing, an established voice and expert in getting the most out of a response-driven campaign.  You oversee the full workstream from beginning to (never) end(ing), understanding how to collaborate and direct all aspects of an acquisition and retention program.  You are the champion of purposeful experimentation.
·       Own the performance client relationship and understanding of the client’s business – how it works, how it’s performing, and how the lower funnel performance activities contribute and connect to the overall business.
·       Manage, optimize, and expand programs for all performance marketing channels to maximize the profitability of the performance marketing spend.
·       Champion experimentation in distribution and content, always striving to drive growth – at scale and backed by data-based findings.
·       Lead the full performance marketing workstream – from working with media to define the assets needed, developing the strategy, creating hypotheses for testing and experimentation, guiding the creative team to create the right content, and partnering with analysts to determine how to optimize the creative.  
·       Create clear and actionable frameworks (and other artifacts) for how to implement performance marketing programs.
·       Ensure team deliverables are coordinated and met in a timely, rigorous, and accurate fashion.
 
Requirements:
·       10+ years experience, with a focus on acquisition, performance, or direct response marketing.
·       Must have hands-on experience working across performance channels, especially paid social, search, display, digital video, as well as organic.  
·       Deep understanding and experience across performance marketing channels, demonstrating depth and breadth of strategic and tactical knowledge of how different performance marketing channels can drive customer and business goals.
·       Background in account management is helpful.
·       Understanding of customer acquisition strategies, subscription-based business, and related CAC/LTV focused campaigns.
·       Comfortable working collaboratively across multiple departments.
·       Experience providing direction on creative content and optimizations, based on creative performance analyses.  
·       Experience in DCO a plus.  
·       Expertise in lower funnel activation best practices (search, social, programmatic).

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