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Media Supervisor

Role:
 
The Media Supervisor will help set the strategic direction for our media plans and assist in selling them to our clients.  They work with the media team to come up with insights and analysis that help shape the placement of media across campaigns. They are involved in development of the digital media buy itself, as well as stewardship of other media elements, including Local TV, Radio, and OOH. They also lead the charge on training and guiding planners to effectively manage assistants. 
 
Responsibilities:
 
·      Strong involvement in media plan development, and implementation across both digital and traditional national media
·      Plays a leading role in all aspects of campaign management including vendor liaison, reporting and recommending optimizations to the client
·      Training/support for media planners and assistant planners in billing, pacing, reporting, trafficking, analytics and research
·      Helps planners hone management and leaderships skills, especially in training assistants
·      Oversees negotiations of buys, makegoods, added value across all campaigns
·      Develops the strategy, targeting and goal-setting across social campaigns and oversees execution and reporting of all social campaigns
·      Stays up to date on new changes in the broader media and social landscapes
·      Creates insightful and visual presentations that effectively communicate to our clients
·      Extracts actionable insights from syndicated data sources like MRI, Comscore, Kantar, YouGov, etc.
·      Oversees digital reporting and finds insights in the data
·      Assists in the presentation of data, insights and media to our clients
·      Attends and presents updates at weekly client status meetings, and holds a strong rapport with the clients
 
Requirements:
 
·      3+ years of Media Planning experience required (integrated background is preferred)
·      Strong mathematical abilities required in this position
·      Understands how to use data for targeting 
·      Understanding of local TV and Radio planning and buying process
·      Extensive digital background with planning and buying across Social, CTV/OTT, Pre-roll, Display (both direct and managed service programmatic buys)
·      Understanding of digital reporting across the funnel
·      Excellent written and verbal communications skills
·      Detail-oriented
·      1 – 2 years managerial experience
·      Hands-on executional Paid Facebook/Instagram experience a big plus but not required
·      Paid Search experience a big plus as well
 

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