Associate Strategy Director
Deutsch LA is looking for an Associate Director, Strategist to join the KDP business, working on Dr Pepper and Canada Dry. This position will be responsible for driving the brand strategies and help shape the future of these businesses.
The KDP businesses are complex and fast-paced, requiring someone who can operate independently, while knowing when and how to collaborate. This position will partner closely with Connections and Social strategy, as well as Creative partners to create impactful, consumer-centric, culture-driving work.
Our Associate Director of Strategy should be a dynamic, creative thinker, deep collaborator, and confident presenter.
Responsibilities and Expectations
· You should be curious
o About People – these are consumer-first businesses with a priority of insight-mining, backed by data from various types of qual and quant research
o About Culture – these are brands that want to lean into and create culture, with an understanding of social conversation and trends
o About Work – we make work that works, which means it delivers on business objectives
o About results – we track our work, partnering with analytics, ensuring it performs as we intended and work
· You should be able to go deep into the client’s businesses – understand their business objectives, how to set and evaluate KPIs, and how to articulate a path to success
· You should thrive on the creative work – inspiring it, making it better, selling it, and seeing it through to development
· You should be a true brand strategist, with a deep understanding of the fundamentals and tools, with a proficient knowledge in channel planning
· You should have a strong, research backed POV, and not be afraid to share it internally and with clients
o This role is client facing and client collaborating – particularly from a research perspective