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Associate Director, Performance Media

The Associate Director, Performance Media will lead paid search & paid social marketing strategies across DLA media clients. The candidate will not only oversee, but also have a hands-on role in the execution of paid search & social tactics, campaign optimization, budget management, data analysis, extrapolation of insights, and developing recommendations. This person will be responsible for client communication as it pertains to performance media, oversee Performance Media Managers, and be involved in cross functional agency relationships. The candidate must be an expert in all biddable channels and capable of considering omni-channel media strategies. The ability to work as part of a team in such an environment is critical, as is a sense of innate curiosity, a passion for flawless execution, attention to detail and a self-motivated work ethic.

Core Responsibilities
Day to day
-       Responsible for overseeing and participating in search & social campaign recommendations, direction and structure from start to finish
-       Develop and make recommendations for larger-scale strategic paid search marketing and paid social approaches
-       Act as the go-to paid search and social expert for any questions
-       Understand client business goals and translate them into performance media goals
-       Ensure the proper performance technology/API integrations are in place to operate successfully
-       Analyze performance data and trends to identify opportunities for expanding or optimizing campaigns, as well as key learnings
-       Use 1st and 3rd party data for targeting on platforms via PII safe integrations
-       Ensure development and proper set up of strategic and extensive keyword portfolios/copy matching to match client goals and expectations
-       Evaluate creative ads for platform specifications and advise teams on best practices
 
Team Leadership
-       Instill performance media oversight and leadership across the DLA media portfolio
-       Educate and mentor Performance Media Managers’ performance and career growth
-       Provide expertise and education to the entire media team, and agency as needed
-       Create consistency across DLA search & social account structure based on client goals

Industry Expertise
-       Keep up to date with new biddable (search, social, programmatic, video etc.) platform ad opportunities and keep clients/agency abreast of such changes
-       Responsible for providing high class expertise across the biddable landscape to grow business 
-       Ensure teams are equipped with the appropriate knowledge of campaign initiatives, industry trends, channel best practices and all the tools to be successful

Relationship Management
-       Main point of contact for client communication on search and social specific requests
-       Establish strong rapport with brand owners and institute a deep level of comfort and trust
-       Evaluate and present recommendations for performance channels (search/social/programmatic)
-       Deliver and speak to performance on specified reporting 
-       Manage agency media relationship with core platform sales representatives
-       Ensure lines of communication are open and fluid across agency departments through all stages of collaboration (mainly with business intelligence, account, and media team)

Qualifications
-       Minimum 6+ years of hands-on, executional paid social & paid search marketing experience
o   In-platform search experience on Google required
o   Additional in-platform social experience on 3+ platforms: Facebook, Instagram, Pinterest, Snap, Twitter, YouTube, TikTok
o   Completed platform certificates preferred (Facebook Blueprint, etc.)
-       Agency experience 
-       Previous team management experience
-       Experience making investment level recommendations and budget allocations based on client goals and planning parameters
-       Excellent time management skills and ability to follow through. 
-       Demonstrated ability to manage small –to – large budgets
-       Extremely detail-oriented, with a proven system of double checks
-       Expert in Excel, strong in PowerPoint and other Office products, as well as Keynote
-       Experience with technical issues, such as campaign tagging, Q/A, and troubleshooting 
-       Experience with Google Analytics, Adobe/Omniture, and/or other web analytic solution is a plus
-       Ability to build client relationships and present work
-       Understands how to work with 1st and 3rd party data for targeting
-       Experience with integrated campaigns is a plus 
-       Experience with programmatic is a plus

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