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Assistant Media Planner


The Assistant Media Planner is a vital part of the media department. As an entry level position, the Assistant position represents the start of a media career and is highly supervised by an Associate.

This role is essential in the day-to-day tactical management of the media account and requires an individual that works well in a team-based, fast paced, detail-oriented environment. While advanced Media thinking is not expected, the successful Assistant is resourceful and demonstrates the initiative to participate in advanced projects.

The Assistant, Digital position is training intensive. Aptitude for learning new skills (both technical and organic) and procedures is essential. The Assistant is expected to be an active participant, increasing participation over time in the position. The Assistant is also encouraged to contribute ideas and insights that will benefit our clients.


Budget and Billing
Maintain budget and billing documents, assist with tracking media expenditures to ensure agency and client budget compliance, and works with Media Planner to analyze billing discrepancies.

•       Weekly digital campaign pacing (pulling data, building out excel documents necessary to track campaign performance)
•       Billing (pull billing data, collect invoices, reallocate over and under-deliveries, connect with Finance department to pull or send through drafts to send to client, compile
         the Client Progress Billing Sheet, reconcile invoices in Prisma)
•       Generates accurately detailed insertion orders within PRISMA to reserve advertising space, emails partners and confirm receipts
•       Works with billing/finance team to reconcile billing discrepancies and process all invoices for payment
•       Ownership of accurate monthly forecasting placement and billing sheets
•       Creates and maintains all related documentation tangential to campaigns: records of plans, insertion orders, schedules, contracts, etc.
•       Handle daily campaign maintenance including questions regarding 3rd party ad servers, tracking and trafficking
•       Assist Planners in tracking/evaluating campaign effectiveness creating client reporting and post

Media Planning and Execution:

•       Develops a knowledge of planning/research tools
•       Utilizes syndicated planning tools to run reports, create RFP partner lists
•       Helps to create and send RFPs to appropriate partner consistent with targeting and tactical parameters
•       Collects and helps analyze RFP responses (follow up with those who haven’t responded)
•       Works with Ad Ops to set up 3rd party ad server/tracking follows through to ensure sites are enabled and all materials are received from creative agency
•       Communicates with Business Intelligence team to ensure the team has all data points necessary for client campaign reporting
•       Demonstrates multi-tasking ability, keep multiple projects on-track, structuring and executing work
•       Other responsibilities as needed, assembly of presentation materials, meeting setup and other administrative tasks

Client & Internal Relationships:

•       Supports Planners in preparing and delivering work to clients and colleagues
•       Attends status meetings when appropriate
•       Assists in managing relationships with external client vendors
•       Engages with all work-related contacts in a professional & respectful manner
•       Possesses mature and professional business acumen in personal and written communications

Strategic Thinking & Leadership:

•       Keeps current with market research (industry periodicals, email newsletters, websites)
•       Demonstrates active listening skills and ability to apply learnings over time
•       Recognizes potential issues and problems, know when to escalate and propose solutions, where possible
•       Takes clear ownership of assigned tasks and performs with accuracy and timeliness

Communications Skills:

•       Expresses oneself clearly, concisely, and professionally in oral and written communications
•       Organizes ideas and information logically and sequentially
•       Behaves appropriately in the workplace or work-related settings maintaining a professional demeanor

Qualifications and Competencies

•       Familiarity with Microsoft Word, Excel, PowerPoint
•       Knowledge of advanced functions and formulas to perform VLOOKUP, pivot tables, charts, graphs, and data capture a plus
•       Creates clear goals, identifies, and finds the resources (e.g., time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time

Salary: $40,000 plus paid overtime

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