Director, Business Intelligence
DIRECTOR, BUSINESS INTELLIGENCE
We are seeking a well-rounded data professional for a director of business intelligence role supporting key clients. This position oversees analytics strategy and insight across client engagements and leads efforts to inform, power, measure and optimize marketing efforts across multiple channels. This position works closely with cross-functional agency leadership and interfaces directly with senior clients.
At Deutsch LA, we are a culturally shaped, data-inspired creative studio so the right person for this job will have an interest in what data can tell us and how it can help inform and inspire the work we do for our clients. The following experience is desired for this role:
- Audience Strategy / Insights and Creative / Media Measurement experience (experience in both is ideal)
- Media Agency
- Leadership
In this role you will be a leader in the department guiding multiple accounts in the usage of data as inspiration. You serve as the conduit to any work related to audience and measurement for your assigned accounts. You represent and lead your area(s) of specialty or general expertise and pull in different team resources and specialists as needed.
Responsibilities:
- Management and prioritization of the business’s overall analytical needs and opportunities.
- Define the business questions that need be answered, identify appropriate analytical solutions in addition to identifying and readying relevant data sources for analysis.
- Collaborate cross-functionally to establish a robust learning agenda for audience measurement and analysis.
- Represent the voice of insights, driving thought leadership with internal and external clients.
- Lead client analytics discussions involving reporting, optimization, and recommendations for improving performance.
- Develop strategies to cultivate the best prospects and understand the "whys" behind the target and ways in which we can connect with them from a messaging and media perspective.
- Research, evaluate, and leverage new research, tools, and applications for the team in support of driving innovation and incremental value.
- Manage and develop the team in learning best practices and improving speed and accuracy of reports as well as ad hoc analytics deliverables.
Requirements:
- 10+ years of experience in analytics, audience strategy, media research, or other related experience.
- Ideally experience working in a media agency with cross-functional skill sets across audience and consumer insights, measurement, and analytics.
- Proven track record of using data and insights to drive business decisions and strategies.
- Proficiency in audience insights and measurement, with a knack for storytelling through data.
- Demonstrated experience with a range of research and insights tools, including but not limited to desk research methodologies and third-party platforms (e.g., YouGov, GWI, MRI), brand measurement tools (BrandIndex), social listening platforms (Pulsar, Brandwatch), and quantitative research methods (YouGov Direct, Forsta), ensuring a comprehensive and nuanced understanding of market and audience insights.
- Demonstrated experience with marketing technology (e.g., Data Management Platforms, API-driven conversion measurement), ad-serving (e.g., Google DCM), and web analytics tools (e.g., Google Analytics, Adobe Analytics) and media publisher measurement capabilities (e.g. DV360, Meta, Snapchat, YouTube).
- Familiarity with attribution and MMM methodologies and solutions.
- Strong knowledge of statistical analysis, marketing mathematical rigor, test and learn plans and ROI.
- Proven analytical skills including interpretation of data and translation into actionable insights.
- Strong communication, presentation, and story-telling skills.
- Strong management skills and a proven track record of talent development.
